As promised by a creepy social media campaign that emerged online this week, "Sinners are coming."

Michael B. Jordan appears in the new Sinners trailer, marking the first look at his buzzed about but until now very mysterious horror movie with Ryan Coogler, his director on Fruitvale Station (2013), Creed (2015), Black Panther (2018), and Black Panther: Wakanda Forever (2022).

Jordan stars as twins in this period piece set in the South. A cryptic logline explains the brothers tried to leave their troubled lives behind but return to their hometown for a fresh start, only to discover that "an even greater evil" is waiting to welcome them back. Early reports described the project as a vampire film.

Warner Bros.

"I've been all over this world. I've seen men die in ways I ain't even know was possible," Jordan says as one of the brothers. "Of all the things that I've seen, I ain't ever seen no demons, no ghosts, no magic...til now."

Sinners also stars Hailee Steinfeld, Wunmi Mosaku, Delroy Lindo, Jack O’Connell, Jayme Lawson, and Omar Benson Miller.

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After winning a highly competitive bidding war for the movie in February of this year, Warner Bros. finally revealed the title Sinners on Monday and kicked off a cryptic promotion. The studio's social media accounts began spreading the phrase "#SinnersAreComing," and a poster centering Jordan came with a foreboding tagline: "Dance with the devil, and he'll follow you home."

Warner Bros.

The film is set to open in theaters March 7, 2025. Watch the trailer above.